Author Archive: Alex Espenson

Discoveries of other security threats like the POODLE attack, BEAST, and the gotofail flaw only increased anxiety levels. As a response to the growing fears over internet security, Google released a new network security tool in November called nogotofail, the goal being a safer internet for everyone.

Most businesses have developed an intense focus on issues related to security. This shouldn’t come as a surprise considering the stories that have hit the headlines revealing large security breaches at major corporations like Sony, Target and Home Depot. At the same time, many organizations have made great strides in adopting bring your own device (BYOD) policies, allowing employees greater freedom in using their own devices while at work. These two trends, while seemingly unrelated, are actually closely intertwined.

In the past drones have been used mostly for military use in the United States, but with the cost of making them dropping in recent years it has commercial users more interested in utilizing the drones in their business. Minds have been racing with the possibilities ever since the CEO of Amazon announced the company plans to start deliveries by way of drone like “octocopters”. He has even stated that the deliveries would be completed within thirty minutes or less. Is this truly a possibility when it comes to the delivery of our packages? Is it possible to get merchandise we order on the same day?

Undoubtedly, e-commerce has been the biggest growth driver recently for shipping giants UPS and Fedex. Once shoppers experienced the ease of ordering online, the inevitable subsequent challenge was to put the products into their hands quickly enough to encourage continued use of e-commerce for making purchases. Because of this, the business analytics of retailers and shipping companies have had to incorporate the role of e-commerce within the world marketplace.

Cutting-edge ways to market a brand or product will either leverage a new insight or technology or reformat a classical view in marketing to the 21st century economy. Overall, in today’s economy, businesses demand marketers think beyond the everyday ad and try to think outside the box for ad campaigns.

Today, there are many companies competing for innovation in the field of wearable tech. Smartphones, tablets, and computers have advanced rapidly, but it looks like the future lies in wearable smart devices. Not only can wearable technology make our lives easier, but it can also help to make the lives of many with illnesses or disabilities more comfortable and productive. Let’s take a look at a few of the most anticipated smart devices changing the way we use technology.