Dev & Design

For those who haven’t heard of what Startup Weekend is all about, it’s building a company on STEROIDS! From visualization to conception, and actually taking the product to market, a company usually takes about 1-2 years to create. We had exactly 54 hours! This story highlights my experience at the event as a participant.

Last week, I attended an event hosted by The Los Angeles User Experience Meetup at Cross Campus in Santa Monica. World renowned speaker and author, Eric Reiss presented the teachings of his new book, Usable Usability: Simple Steps for Making Stuff Better. He is the Content Strategist and CEO of FatDUX, headquartered in Copahagen, Denmark, a global company specializing in user experience with offices worldwide in Los Angeles, Budapest, Zagreb and Prague.

On Tuesday PayPal acquired, a smartphone credit card scanner.
According to Hill Ferguson, VP Global Product PayPal, will integrate its credit card information capturing technology to PayPal’s mobile wallet. The payment details were not made public.

We’re driven by challenges and the desire to win. It’s in our blood as humans, some more than others. Gamification fuels that drive and brings the competition to technology. We see it in web applications, mobile apps, project management tools, etc. But if you’re a company looking to motivate your employees or engage with customers where do you start?

For those companies looking to venture into the mobile space, there are multiple platforms in market to help accomplish the move. However not all those platforms can provide companies with all tools needed. Appcelerator’s Titanium is the only mobile cloud platform to enable fully native-cross platform, mobile app, hybrid and HTML5 web development, from a single codebase.

If you forget everything else I write about creating an app, remember this: every app needs a hook.

Whether you’re making a geo-location check-in app, a financial transaction tracker or a game of some sort, you need a hook to set you apart from the crowd.

Apps are quickly becoming a ubiquitous part of life. From the phone in your pocket to the television hanging on your wall, apps have penetrated technology and they aren’t going anywhere. Smart technology doesn’t work without clever software to make it useful.