Marketing executives are increasingly tasked with analyzing more and more channels and tactics. Let’s take a look at some promotional tactics and spends in this infographic for an overall look at cost per impression. Remember marketing folks, this is impression, not conversion — a metric slowing losing it’s sheen amongst the nation’s web savvy marketers.
For about 50 years, (…cough M)Ad Men, or marketing and sales individuals, have been the kings of organizational hierarchy … and then came the Internet of things and engineers took over the throne. Yet, winter is always coming for a startup and thus a new breed has arisen from the ashes and honed a new set of skills, the Growth Hacker.
CreatorUp is the online web series school teaching the next generation of web series creators how to make and market their own new video projects on the web. Aspiring creators learn by connecting with top web filmmakers and YouTubers on a topics specific to the web: developing a web series, producing web series, writing for genres like comedy & sci-fi, directing, editing, camera, Kickstarter funding, show hosting, distribution, and marketing.
TechZulu is excited to invite you on April 24, 2013 at 7pm, to a fireside chat with Cameron Olthuis, VP of Search and Social Strategies at CBS Interactive. Cameron will be interviewed by our very own Espree Devora, known as “the Girl who Gets it Done” and creator of SaveBusinessTime. Cameron will share his experience on Search and Social Strategies for Start ups.
It is going to be an informative night at the next Social Media Club L.A. (SMCLA) event at CrossCampus, with some major heavy hitters in the B2B industry dropping social strategy secrets. One that you will not want to miss if your business is selling to other businesses, and you are not sure how to utilize the power of social networks to promote your brand.
Creative thoughts are constantly processed in everyone’s mind. An idea may come up in your sleep, in the shower, or at work. Those same thoughts want to break out into reality, but who can help? Tongal is a place to start, and those very same creative thoughts can be brought together by a single community. Tongal created a community full of people around the world, who can collaborate on making videos for people to enjoy.
Think about how many images are on the web. Millions, billions, trillions? Yes. The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. Photos that are prime real estate and have never been monetized before, until one very ambitious Silicon Beach startup, GumGum, recognized the opportunity and created the first and largest in-image advertising platform, and an entirely new market. Photos…the final frontier.